Apple Plans Foldable iPhone and Ultra Model by Mid-2027
Apple is targeting 10M foldable iPhone units and a premium Ultra model across at least five new launches between late 2026 and early 2027.
Apple is preparing its most ambitious iPhone expansion in years, with at least five new models slated for release between the second half of 2026 and the first half of 2027, according to reports. The California tech giant is finalizing its first-ever foldable iPhone, setting an initial production target of approximately 10 million units — a figure that signals serious commercial intent rather than a limited pilot rollout.
Alongside the foldable, Apple plans to push further upmarket with a new iPhone Ultra, positioning it above the existing Pro Max tier as the company's most premium handset ever. The dual-track strategy — mass-market novelty with the foldable and aspirational luxury with the Ultra — reflects Apple's effort to capture new buyers while extracting higher average selling prices from its existing base.
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To meet the memory chip demands that these advanced devices will require, Apple is reportedly diversifying its supply chain toward Chinese manufacturers, even though some of those suppliers appear on a Pentagon blacklist. The move carries notable political and reputational exposure at a moment when US-China tech tensions remain elevated, suggesting Apple is prioritizing supply security over avoiding geopolitical friction.
The decisions come as rivals including Samsung and Google have already staked territory in the foldable segment, leaving Apple as a conspicuous late entrant. Analysts will be watching whether Apple's typically tight hardware integration and brand loyalty can help it close the gap quickly or leapfrog competitors with a more polished first-generation product.
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