Tangem Expands Visa Crypto Card Access to Meet Global Demand
Tangem says crypto card demand is highest where access is hardest, and is expanding its self-custodial Visa payment offering globally.
Crypto hardware wallet maker Tangem is pushing deeper into global payments, revealing that demand for crypto-enabled cards is often strongest in the very markets where access remains most restricted. The company made the observation as it announced an expansion of its self-custodial payment card offering powered by Visa, signaling a strategic bet on underserved regions as its next major growth frontier.
Tangem's assessment cuts against the conventional wisdom that crypto adoption closely mirrors the availability of financial infrastructure. Instead, the company argues that constrained access — whether from limited banking penetration, capital controls, or regulatory gaps — can actively intensify consumer appetite for crypto-based payment alternatives rather than suppress it.
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By integrating with Visa's global network, Tangem is positioning its self-custodial card as a bridge between decentralized asset ownership and everyday spending. Self-custody means users retain direct control over their private keys, distinguishing the product from exchange-issued cards where the platform holds customer funds — a distinction that has gained sharper relevance following high-profile exchange collapses in recent years.
The expansion reflects a broader industry push to make crypto spending practical at the point of sale without forcing users to surrender control of their assets to a third party. Whether Tangem can convert latent demand in access-constrained markets into sustained transaction volume will depend heavily on local regulatory conditions and Visa's footprint in those regions.
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